Celebrities and organizations spend thousand even millions of dollars each year building their personal brands. And in our age of social media, podcasting, digital cameras and call phones, three is little personal privacy for anyone, especially those in the public eye. This business protocol course program is designed for organizations wishing to establish guidelines for those who publicly represent them.


At this program’s conclusin, participants should be able to:

  • Explain the importance of brand and behavior aligment
  • Articulate behaviors that enchance and detract from an organization’s reputation
  • Effectively introduce themselve and others
  • Explain proper dining etiquette
  • Demonstrate how to give a professional interview


Day 1

  • Match This : Aligning Brand and Behavior

This business protocol course begins with a discussions about branding and aligning behaviors to match an organization’s desired brand image

  • Should and Should Not : Your Actions

This section focuses on behaviors that enhance or detract from an individuals and a organization;s reputation

Day 2

  • Mingling Manners : Networking Etiquette

Nothing will kill a business reputation faster than poor etiquette. During this discussion, participants will review appropriate and inappropriate behaviors related to organizational representation. Additionally, they will practice introductions, business card exchanges, dining etiquette and more

Day 3

  • Media Management

With YouTube and other online services, a bad interview can spread around the world in a matter of hours and remain forever available from some server in cyberspace. In this component, participants will learn how to give better interviews and manage their interactions with the media

Day 4

Outbound Activities Aimed At Improving:

  • Communication
  • Teamwork
  • Confidence
  • Motivation

Day 5

  • Saying no : More Massage Management

Sometimes the massage is “NO” and the massage must present that information in such a way that does not upset the public unnecessarly. In this final segment of the program, participants will practice delivering bad news the right way



This course will be of interest to:

  • Practicing diplomats
  • Civil servants
  • Others working in international relations who want to refresh or expand their knowledge under the guidance of experienced practitioners and academics


  • Face To Face Tutorial
  • Group Discussion/Role Play
  • Video Presentation
  • Case Studies


5 working days


  • English
  • Indonesia
  • Tetun