PUBLIC RELATION FOR PROFESSIONAL SECRETARY

Administrative Assistants and Executive Secretaries are the ones who are in the ‘frontline’ and very close to the highest leaders of the company, both members of the Board of Directors and Chief Executive Officer (CEO).

Rapidly growing business demands urged Personal Assistant and Executive Secretary is to understand and have the ability and understanding of Public Relations. Hence knowledge on this subject is important enough to them

Thus, efforts to increase the skills necessary to design a form of persuasive communications and become a PR for the company, which can be done by following an intensive seminar

  • The objective of this programs is to:

    • Assist team members communicate their ideas,
    • Enable team members to implement organizational plans
    • Improve ability to understand organizational policies
    • Enable team members to design organizational programs,
    • Improve decision making

Day 1

  • Secretary as Frontline, relations with the public relations function
  • Psychology Public relations
  • Management and code of ethics Public Relations
  • Work Planning PR
  • Crisis Management
  • Corporate Image Identity
  • Protocol
  • Public Speaking and Master of Ceremony

Day 2

  • Importance of communication in PR
  • The PR officer as communicator
  • Exchange of messages
  • Models of communication process
  • Overcoming communication barriers
  • Importance of body language in PR activities
  • Definition of effective writing
  • Use of clear language
  • Writing memos, letters

Day 3

  • Decision making process of consumers
  • Corporate community involvement
  • Marketing PR (MPR)
  • PR role in marketing
  • Sponsorship and promotions
  • Organizing different exhibitions

Day 4

Outbound Activities Aimed At Improving:

  • Communication
  • Teamwork
  • Confidence
  • Motivation

Day 5

  • Deciding when to present new options for creating value
  • Closure

*ceremony / certificate

  • Public relations staff members
  • Secretaries and personal assistants
  • Protocol officers
  • Others interested in this course

  • Face To Face
  • Role playing
  • Post session assessment
  • Video presentation
  • Case study

  • English
  • Indonesia